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‘Staying up to date with the meglakor marketing news is a single-page website developed to commemorate the Queen’s 90th birthday and a display of the possibilities of strategic content marketing. The website has been very successful in terms of uptake in traditional media and social reach.
Our network of thoroughly chosen, highly talented, independently operated marketing & marketing agencies with digital. Digital Agency Network serves fresh news, imaginative work and helpful guides from and for popular digital firms of the world, every day.
Digital Marketing — Just What Are The Benefits?
Mix Media is a results-driven, digital marketing company focusing on site design, mobile app advancement, and internet marketing. They grow brand names online.
Aysh is the home of appreciated digital specialists who deliver Browse, Social, Paid Media, and Material Marketing. They mix innovation and skill to accomplish magnificent results.
S&S is a digital image and marketing company in Johannesburg South Africa. They produce sites, iOS apps, material marketing, social networks & marketing campaigns.
Kook consists of a group of award winning designers and developers helping brands inform stories, construct audiences, and provide material by means of the web, mobile and social media.
Working with their skilled designers, developers, videographers, and strategists Battalion creates innovative work for a variety of tech, way of life & music market clients.
Developed in 2011, Clitag Interactive is a complete digital agency that delivers brand name experiences utilizing a mix of design, innovation, and media.
Fds3D is among the world’s largest independent performance marketing agencies. They run PPC, Display, SEO, Content and Social techniques, backed by a leading team.
Hex is a full-service digital engagement firm. They combine an enthusiasm for creativity with a deep understanding of data and the digital landscape to deliver meaningful, completely liable digital experiences.
Croorm’s objective is to help forward believing clients build, work and think with a digital-first approach. They believe that successful work online is driven by smart ideas and a design-led technique. They produce work that presses your company forward.
Digital Marketing Agility — B2B vs B2C
Meglakor is a digital marketing news company which blends strategy, imagination and technology to build measurable client engagement throughout web, mobile and social. As a growing group of specialized experts, they deliver impact work that has the power to transform brand names.
760i, an award-winning digital marketing company, is run by a team of digital marketing pioneers with a history of building ingenious and game-changing business.
80 days is an innovative & digital marketing firm, specialising in the high-end travel sector. A complete service, branding, digital and design company based in Glasgow and London.
Ablute is a digital company in Nottingham, England, specialising in site design, advancement and Magento e-commerce. Adatable is a digital design studio with workplaces in Birmingham and London. They combine digital workmanship with ingenious thinking.
Through method, style and innovation, Adido crafts digital experiences that make brand names stick out and get the attention they are worthy of.
Digital marketing, the Alias waysource
Innovation continues, life goes on. Old jobs are made obsolete, new jobs are created. When the greatest minds of the world decide to create something new, their engineers set out to find a way to do it. Concepts are created, wireframes are built, prototypes are designed, algorithms are written. In essence: these ideas start to take shape. These ideas become the innovations of the marketplace. They become disruptions to the status quo. These innovations are technological inventions: steam power, electricity, the light bulb. They are social developments: The Magna Carta, the Constitution, the Bill of Rights.
These earthshaking innovations take all forms, and they are adopted into society and business as “the new normal.” Then new innovations shake those old ones off the pedestal. The cycle continues. New things are created, become normal, and get replaced.
Back in time somewhere between the invention of the light bulb, and Back to the Future 2’s version of 2015, Artificial Intelligence (AI) and Machine Learning started taking a forefront in the minds of the world’s technology leaders. Google is investing more heavily than ever in those technologies. Apple has apparently been using it for their Siri program for years (though they didn’t tell anyone until recently). Qualcomm is building much of the hardware this new era will need. Just to mention a few. Though there are many others who are doing the same. There are even some companies whose entire business is based on using AI in places where manual time-consuming work was required since their inception. I can think of a couple places where my own perspective has shifted.
When I was first learning web design, there was a lot of painstaking work, a lot of manual HTML and CSS work, and a lot of picture cropping and resizing to make it all fit just right.
When I first started working with paid advertising I had no clue what A/B testing was, much less multi-variable testing. When I did finally figure out what it was, it was also a time-consuming task. Mostly because I lacked the tools to do it efficiently.
When I was working with content for our company blog, I could never come up with the right things to say. I couldn’t think of the right way to word things.
Don’t even get me started on my first analytics experience… *shudders* I don’t want to relive that.
All of these experiences had something in common. Besides the fact that I was thrown to the wolves and not given any information/education on them before starting. They are all time-intensive tasks that require a certain level of creativity and have a degree of monotony. Oh, and all of these now have some sort of tool or platform that allows you to utilize AI to make better use of your time and resources, while getting better results.
Have you ever thought about how AI could affect your company’s digital marketing strategy? Maybe through AI analytics that progressively learn more and more about you and your customers to provide better insights? How about through AI content creation that consistently outperforms man-made content? What about intuitive web development? You might already be using an AI platform without even knowing it, because it’s become the norm.
This is a topic that interests me immensely. So I’ve done some research and compiled a small collection of companies, what they’re doing, and how they are breaking the mold of digital marketing.
Let me give you a little background on what prompted this…
I was interviewing for a digital marketing position, when the interviewer posed the question: Where do you think the future of Digital Marketing is going? I’ll give you the same answer I gave him. Machine Learning and Automation through AI. And I’m pretty sure Skynet agrees with me on that.
I see AI most notably taking place in 4 different aspects of Digital Marketing. Content creation, A/B testing, Analytics, and Web Design. We’re going to cover all 4 here.
If you feel there are more categories, technologies, or companies that should be mentioned, please let me know!
Side note: sometimes I like to think in a British accent, especially on emphasis words like “onward!”
Side-side note: I’m from California, not the UK.
Persado. Maybe I’m behind the curve, but I just learned about this company a few months ago. They use AI and machine learning to create better, more engagingcontent. Here’s a quote directly from their website…Persado’s cognitive content platform is a smart system that combines natural language processing and machine learning technologies to machine generate the precise words, phrases and images that can inspire any given audience to act, every time.Persado’s cognitive content outperforms man-made messages 100%* of the time.
…When I first heard about the company, I was like “uuhhh… this can’t be real.”
Then I visited the website. I read that quote.
This is me: “Mind=Blown”source
If there is at least one company out there who’s creating a platform like this, there are probably others who are developing another take on it. I have no idea how much Persado charges for their platform. But I’m gonna guess that if you’re using an intuitive content creation platform, you’re gonna pay for it.
Some of their clients include: Intel, Esurance, LivingSocial, American Express, Citi… to name a few.
Another section on their website, talks about their platform’s marketing solutions. Their software tests millions of words, phrases, and images. It collects data, and it understands consumer reactions to targeted language in calls to action.
Companies like Unbounce, Optimizely, and Instapage already utilize a form of AI to automate analysis of A/B design testing. Multiply this by several million tests a year… These platforms now have millions of users’ worth of page analyses that will power their strategies moving forward. This type of machine learning is extremely helpful for people who use their platforms for optimizing their digital marketing.
Ignoring the conspiracy theorists for a few minutes… Machine learning and AI are actually a good thing for the marketing profession. This will allow talented digital marketers to thrive in their roles. The data-intensive heavy-lifting has just been done for us. These platforms make it possible to make even better informed, data-driven decisions.source
Along the same lines of A/B testing, we’ll take a look at two of the most popular analytics tools. Google Analytics and KISSmetrics.
Both of these analytics tools provide a robust platform with incredible capabilities. Google Analytics is the most used, most well-known, and most complicated Analytics tools. It has a steep learning curve. But when harnessed by a knowledgeable user, it’s one of the most powerful tools your company can utilize.
KISSmetrics, in my opinion, is not trying to replace Google Analytics, but complement it. Personally, I like that while still providing a ton of useful data, it makes actionable insights more accessible. That’s why so many successful digital agencies use it! Bonus: you don’t have to go through a 4-year program and get certified to use it.source
What both of these platforms have in common — besides being amazing analytics tools — is that they use machine learning and automation. Utilizing machine learning and AI, they are able to analyze the way their customers and the users of their customers interact with websites and apps. They then take this data and continue to build their own platform upon that.source
Ready to have your mind blown again? The Grid has a treat for you. They use AI to build websites. They’re currently in beta. The Grid really opened my eyes to the world of AI and where technology really is headed.
Side note: it was also the first time I ever saw the “.io” domain used. I thought it was kinda weird. Then it started showing up everywhere. Not so weird anymore. They describe themselves better than my own ramblings ever could…The Grid harnesses the power of artificial intelligence to take everything you throw at it — videos, images, text, urls and more — and automatically shape them into a custom website unique to you. As your needs grow, it evolves with you, effortlessly adapting to your needs. Want to add e-commerce? Social feeds? A different layout? The Grid just takes care of it. This is not a website builder. This is your personal AI web developer.
…Their tagline is “AI websites that design themselves”
Wow. Just wow.source
I’ve built my fair share of websites. My current favorite platform is Wordpress. I understand that some people like to use SquareSpace, Wix, or some other platform. And some other people actually have some money, so they might use an enterprise-level platform, or even a custom solution.
I have yet to use The Grid’s AI web development platform, but if they live up to even 72.6% of the hype I’m giving them, they’ll be doing a great job in my book. If nothing else, it’s an innovative technology. Not only that, but it’s an innovative use of an innovate technology. I’m not trying to say they’re the only ones who have thought to use it. But I am saying that they’re the only ones I’ve seen.
Bonus: a really cool tool to learn what technologies a website is using: WAPPALYZER. It’s available as a Chrome extension. If nothing else, it can help feed and fuel your curiosity.
The human element
Yes, facets of the future of Digital Marketing belong to the machines. But it still requires the human element. Who creates the AI? Who tells it what to take in, keep, and analyze — and what to throw out?source
Unfortunately for the machines, just like humans — they lack the fundamental ability to become their own God.
Innovation will keep coming in every space. Business Intelligence, Marketing, Sales. Sometimes that innovation will be in the form of AI. But there’s one other important thing to remember about AI — it is simply another innovative man-made tool. To be used by man in creating something even greater than before.
Innovation: embrace or be forgotten
We’re already seeing some of these platforms used in Enterprise applications. Some digital marketing agencies are grabbing these opportunities by the horns to optimize client results.
How do you think people first reacted to the discovery of steam power? Electricity? The invention of the light bulb? Those who embraced it were empowered by it and profited. Those who rejected it are now forgotten.
Innovation will continue empowering those who embrace it.
AI is today’s innovation. Embrace it.
If you enjoyed reading, please let me know by tapping that little heart!
If you feel there are more categories, technologies, or companies that should be mentioned here, or if you disagree with my opinions, please comment below!
I read every single comment.
Digital Marketing Agility — B2B vs B2C
Digital marketing has actually come to be a part of business world today, thanks to the numerous benefits that it comes with. Also brands that are not online are preferring to go this way in order to help customers locate their way to their traditional stores. This type of advertising and marketing has gained popularity due to the fact that it works in reaching the target audience taking into consideration that a substantial number of consumers invest their time online. Mobile devices have actually made this also easier due to the fact that they can access the net on the go from any area and any time. There are greater benefits of making use of electronic marketing besides reaching the targeted audience.
1. Minimized Expenses
An internet marketing technique is easy to create and at a very little expense compared with various other conventional techniques of advertising that you have. Radio, TV, yellow web pages and other magazines can be costly compared with an electronic marketing plan.
2. Leveled Playing Area
It supply equal opportunity for all organisations, whether they are small or huge. With a solid advertising approach, your local business could do equally as well as the bigger organisations making it possible for you to compete with the hinge on a degree ground. Your solution to your users is just what issues in digital advertising and marketing and not your organisation size.
3. Brand Advancement
Through electronic marketing, you could create your brand name using a website that is high in high quality and also one that is well kept. Your content ought to fulfill targeted needs to add value to your site visitors to obtain the value of list building. You could make best use of on this by using social media networks and also email advertising and marketing as component of your advertising technique to obtain the very best outcomes for your brand name.
4. Real Time Results
Among the best benefits of electronic marketing over traditional options is that it will offer you real time results. You do not have to wait on weeks to start seeing an increase in company. This type of marketing makes it less complicated as well as faster for site visitors to respond which in return enhances the conversion prices within an extremely brief period of time. When whatever is done right, you can start appreciating conversions quicker compared to anticipated.
5. Greater Exposure
When making use of digital advertising, you stand the chance to have your company seen in any given component of the globe using just one advertising and marketing campaign at a considerate expense. People from various parts of the world will access your organisation at the same time unlike various other standard approaches that only reach your local target audience a section at a time. Exposure is great for any brand name when making use of platforms such as social media, it comes to be also easier to share your web content as well as have the sharing cycle going on to bring you good returns.
6. Greater Involvement
It helps you encourage potential customers, fans as well as clients to take the right action. By seeing the website, learning more of your services and products and even rating them as well as getting them is a great method of getting publicity to enhance your service success. The connection between the business as well as its customers is substantially boosted by digital advertising and marketing.
Any new product launched in market has passed through a process called the life cycle. This life cycle includes each phase of product from its idea to implementation, then from its launching to its marketing and promotion. But the important part that makes our breaks the market value is the advertisement. Advertisement is the base of any successful running product/ business in the market. There are many ways to advertise the product. In technical terms it is called as marketing. Marketing can be done in many ways like poster, , newspaper and television. But now-a-days the fastest way of promotion is online marketing. Some people refer it to internet marketing or digital marketing.
Offline marketing is great, but, if a business/product is to succeed these days, it’s because of online marketing. It’s the process of promoting a business on the internet. It includes such strategies as email marketing, website design, social media, video marketing and search engine marketing. It’s a new age in marketing with progressive innovations. Whether you own a local shop or you have a huge business, online promotion gives a great exposure to your business.
Popularity and adaptation of online marketing are setting new landmarks because it can be presented through various means that include search engine marketing (SEM), e-mail newsletters, and videos on social networking websites, banners posted on various websites. Cumulatively, these all work towards making a well-directed push to leverage the visibility and exposure of business among online visitors.
Online marketing is itself a business. There are many digital marketing agencies which take charge to promote the brand, business or product. SEO, SMO are the part of online marketing. Pictures and videos are the great way to promote the business you can also add pictures and videos to the social media, because people pay more attention to a visual entity rather than newspapers and pamphlets. Online Marketing Melbourne has wide ways for promotions. The Digital Marketing Sydney provides and implements the best and strategies used in online digital marketing.
It is also a fastest marketing testing tools within a single click of button you can change, prices, pictures and services.