Welcome to Web Marketing Agency in South Africa news, an online marketing firms based in Johannesburg Gauteng South Africa, Pretoria, Sandton, and Cape town. Our sincere and transparent digital marketing work promotes itself. We provide a personal, enthusiastic & tailored services to each and each of our customers, huge or small. We highly believe that there’s no benefit in a ‘one-size-fits-all’ method to Branding, SEO, Social Media or SEM. Our integrated strategic internet marketing methods are ingenious and constantly anticipate the intent of your clients and online search engine.
If you want clear, honest and tangible results online with the opportunity to discover how they’re achieved then contact us now to see how we can assist.
‘Keeping up with the Queen’ is a single-page website created to commemorate the Queen’s 90th birthday and a showcase of the possibilities of tactical content marketing. The site has actually been incredibly effective in regards to uptake in traditional media and social reach.
Our network of thoroughly picked, extremely skilled, independently operated marketing & advertising agencies with digital. Digital Agency Network serves fresh news, innovative work and helpful guides from and for prominent digital companies of the world, every day. Today, there are more than firms running in 57 cities worldwide. Join us and establish your place in the digital world!
My Start in Digital Marketing
Blend Media is a results-driven, digital marketing agency specializing in site style, mobile app development, and internet marketing. They grow brands online.
Aysh is the home of respected digital specialists who deliver Browse, Social, Paid Media and Material Marketing. They mix technology and skill to accomplish amazing results.
S&S is a digital creative and marketing firm in Vancouver and Toronto. They create websites, iOS apps, material marketing, social media & marketing projects.
Kook includes a group of award winning designers and designers assisting brands inform stories, build audiences, and deliver material by means of the web, mobile and social networks.
Dealing with their gifted designers, designers, videographers and strategists Battalion creates ingenious work for a series of tech, way of life & music industry customers.
Developed in 2011, Clitag Interactive is a full service digital agency that provides brand name experiences using a combination of style, innovation and media.
Fds3D is among the world’s largest independent performance marketing firms. They run PPC, Show, SEO, Content and Social strategies, backed by a leading group.
Web Marketing Agency in South Africa
Hex is a full-service digital engagement firm. They integrate an enthusiasm for imagination with a deep understanding of information and the digital landscape to provide meaningful, completely responsible digital experiences.
Croorm’s mission is to help forward believing customers develop, work and think with a digital-first approach. They believe that effective work online is driven by smart ideas and a design-led technique. They produce work that presses your business forward.
Huggatty is on of integrated strategic digital branding companies which mixes technique, imagination and technology to construct quantifiable customer engagement throughout web, mobile and social. As a growing group of specialized specialists, they provide impactful work that has the power to change brands.
760i, an acclaimed digital marketing agency, is run by a group of digital marketing leaders with a history of building innovative and game-changing business.
80 days is a creative & digital marketing firm, specialising in the high-end travel sector. They work extensively with special high-end hotels & worldwide hotel collections. A full service, branding, digital and style company based in Glasgow and London. Two workplaces. One goal: to develop efficient, inspiring style and communications.
Ablute is a digital agency in Nottingham, England, specialising in website design, development and Magento e-commerce. Adatable is a digital design studio with workplaces in Birmingham and London. They integrate digital craftsmanship with ingenious thinking.
Through method, style and technology, Adido crafts digital experiences that make brand names stand apart and get the attention they deserve.
Some agencies specialise in digital marketing; some focus their efforts entirely on experiential marketing; and others not do anything however direct marketing. Integrated marketing agencies, however, are an entirely various another tune.
Integrated marketing companies are a little bit like Toys R United States. Ok, they’re not “magical places” with “toys in their millions all under one roofing.” However, if you change the word “toys” with “marketing options”, you have actually pretty much hit the nail on the head.
Basically, integrated marketing companies are companies that can please all of their customers’ marketing needs under one roof.
Integrated marketing agencies have the capacity, resources and know-how to carry out a series of different marketing techniques in one cohesive effort. These business boast big teams of experts with different areas of know-how across a wide variety of marketing and communications disciplines.
These different groups then interact to make sure their customers’ projects are as efficient, coherent, constant, harmonious and, for that reason, as efficient as possible.
Many integrated firms use a combination of all, or a few of, the following services: digital marketing, direct marketing, experiential marketing, PR, marketing, guerilla marketing, social media, sales promotion, B2B interactions, mobile marketing, shopper marketing, sponsorship, CRM, graphic style, copywriting and brand technique.
Digital Marketing — Just What Are The Benefits?
McKinsey Quarterly published an excellent article last week, “Measuring B2Bs Digital Gap” by Liz Harrison, Candace Lun Plotkin and Jennifer Stanlin. The article was based on an analysis of the McKinsey Digital Quotient (DQ) database that the firm has been building over the last three years. Harrison, Plotkin and Stanlin mined the database and found that business-to-business (B2B) companies are behind their business-to-consumer (B2C) counterparts in how they use digital tools.
For me, this comes as no surprise. I recently co-wrote a study with Barbara Angius Saxby of Accelent Consulting, “CMO Insights on the Journey toward Digital Agility”, looking specifically at digital marketing agility. Just like Harrison, Plotkin and Stanlin, we found that B2B companies are lagging B2C. In the core areas of skills, maturity, flexibility and alignment, B2C come out ahead every time, and in most instances they are at least twice as advanced.
- B2C CMO’s feel that 24% of their teams are “digitally fluent” compared with 12% at B2B organisations. More importantly, 18% of B2B marketing professionals are “lacking” in digital skills compared with just 8% in B2C organisations.
- B2C enterprises are more than twice as likely to have “mature” and “flexible” digital marketing programmes (68% vs 39% for maturity and 79% vs 38% for flexibility). In terms of flexibility, almost a third of B2C companies are in the top quartile, compared with just a fifth for B2B companies.
- For digital/traditional marketing alignment, 66% of B2C enterprises claim marketing activities are either “well-aligned” or “completely-aligned” compared with 32% for B2B.
The more advanced nature of digital marketing in B2C enterprises has a cumulative ripple effect throughout the entire marketing mix. Advertising, direct marketing, events, media relations, market insight, etc. are all impacted positively by effective use of digital technology. This means that B2C enterprises are:
- more responsive — reacting quickly to changing market dynamics,
- more innovative — continually adopting new marketing approaches, and
- more engaged — constantly building their understanding of the customer.
The last attribute on the list above, customer engagement, seems to be emerging as a key catalyst for digital marketing. In B2B environments, individual customers can have a significant overall impact on business performance, often much greater than in B2C environments. But, just 29% of B2B enterprises feel that digital technology has provided them with a “much enhanced” or “full 360” view of the customer (compared with 66% for B2C).
B2B marketers seem to have recognised this, and “getting closer to the customer” is the number one driver of digital marketing. Other drivers such as “increased sales” and “enhanced competitive position” are still important, but considerably lower on the priority list.
So, it’s very likely that ‘customer experience’ will be the impetus that drives B2B enterprises to strive for greater digital marketing agility. It’ll be interesting to see if this proves to be the case. I’m looking forward to updating the digital marketing agility study in a few months’ time and seeing if B2B has started to catch up with B2C.
In the meantime, what does all this mean for marketing professionals?
If you’re operating in a B2C environment, it means that you’re going to have to work hard to maintain market position. You’re in a massively competitive environment where everybody has recognised the importance (and value) of digital marketing. You need to continue embracing digital marketing tools and techniques; rapidly integrating those that deliver strong RoI and equally rapidly abandoning those that do not. Fail fast (and succeed even quicker) has never been more important.
If you’re operating in a B2B environment, it’s good news/bad news. The good news is that there is headroom to rise above your competition but the bad news is there’s a good chance that you’re lacking the core skills to do it. You need to be rapidly building organisational digital proficiency and driving integration across the entire enterprise, not just within marketing.
Whether your focus is B2B, B2C or both, and no matter where you are on the journey towards digital marketing agility, there are three key areas for any marketing organisation to focus on:
1. Vision and Planning
Digital technology is fluid and continually evolving. The most successful organisations are those that are good at implementing plan-B. But, it’s difficult to implement plan-B if there was no plan-A. So, clearly define digital strategies and then frequently assess and update. Rather than being part of top-down annual planning cycles, make digital strategy a dynamic process with key individuals from across the entire enterprise actively engaged as participants.
2. Execution and Implementation
Many (perhaps most) marketing functions have a good idea of what digital technologies they should be embracing. But there is a chasm between knowing what needs to be done and actually doing it. So, build an environment that actively encourages bringing ideas from concept to reality. Continually reinforce awareness of the fact that value is only derived when plans are implemented.
3. Measurement, Monitoring and Adjustment
It’s impossible to know how successful an activity is (or even when a goal has been achieved) unless it is measured. So, establish clear goals and associated metrics for every digital initiative. As the initiative progresses, make appropriate adjustments and refinements — widely deploying successful projects and adjusting, suspending or abandoning those that are unsuccessful.
You can learn more about digital marketing agility in “CMO Insights on the Journey toward Digital Agility” which can be downloaded.
South Africa Have Web Marketing Agency
Any new product launched in market has passed through a process called the life cycle. This life cycle includes each phase of product from its idea to implementation, then from its launching to its marketing and promotion. But the important part that makes our breaks the market value is the advertisement. Advertisement is the base of any successful running product/ business in the market. There are many ways to advertise the product. In technical terms it is called as marketing. Marketing can be done in many ways like poster, , newspaper and television. But now-a-days the fastest way of promotion is online marketing. Some people refer it to internet marketing or digital marketing.
Offline marketing is great, but, if a business/product is to succeed these days, it’s because of online marketing. It’s the process of promoting a business on the internet. It includes such strategies as email marketing, website design, social media, video marketing and search engine marketing. It’s a new age in marketing with progressive innovations. Whether you own a local shop or you have a huge business, online promotion gives a great exposure to your business.
Popularity and adaptation of online marketing are setting new landmarks because it can be presented through various means that include search engine marketing (SEM), e-mail newsletters, and videos on social networking websites, banners posted on various websites. Cumulatively, these all work towards making a well-directed push to leverage the visibility and exposure of business among online visitors.
Online marketing is itself a business. There are many digital marketing agencies which take charge to promote the brand, business or product. SEO, SMO are the part of online marketing. Pictures and videos are the great way to promote the business you can also add pictures and videos to the social media, because people pay more attention to a visual entity rather than newspapers and pamphlets. Online Marketing Melbourne has wide ways for promotions. The Digital Marketing Sydney provides and implements the best and strategies used in online digital marketing.
It is also a fastest marketing testing tools within a single click of button you can change, prices, pictures and services.
Most Companies Can’t Yet Handle Great Marketing Technology
Seriously though…what is it?
This is a question I get asked when I have to try and explain to people what I actually do for a living. Surprisingly, most people don’t really have an understanding of what marketing is at all.
I usually end up telling them that I am responsible for the banner ads they see online after looking at a nice pair of shoes or a new washing machine or something. Their response is usually exasperation because they find these ads annoying or, a slight look of worry as they ask me how ‘the internet’ know what they have been looking at. This is closely followed by an brief explanation of cookies and a swift move into another subject.
At one point I just decided to tell people that my company builds website because…well because everyone knows what a website is.
You industry folk will probably be huffing saying something along the lines of ‘Everyone knows what marketing is’.
Sorry industry folk…you are wrong.
In fact, I would hedge a guess that lots of our clients aren’t that far removed from the general public in terms of actually knowing what marketing is…or certainly digital marketing.
Our trusty friend google defines marketing as:the action or business of promoting and selling products or services, including market research and advertising.
That’s pretty concise as Google often is. I also asked Siri who promptly got confused about the whole situation so I decided to ask it to do a rap for me instead.
So marketing is about the promotion and selling of a product or service. Again, I have tried similar explanations with friends and family and they instantly jump to the conclusion that I work in some kind of call centre cold calling people trying to sell them some PPI cover.
You might ask why it matters that my friends and family don’t understand what I do. Einstein said:If you can’t explain it simply, you don’t understand it well enough
Let’s face it, Einstein was probably right. He seemed like a well rounded intelligent guy. Though I never met him personally, I’m pretty sure he knew his stuff.
So the problem that presents itself is the ability to explain what I do in one simple, all encompassing statement that was simple enough for even my grandmother to understand.
What I would really love to do is show them a clip from the show MadMen and tell them “That’s what I do” making me seem both more glamorous and creative than I really am. Sadly, long gone are the days of pouring myself a stiff drink and lighting up a lucky strike in the early afternoon. I don’t think I have enough suits or hair to even compete in the 60’s advertising industry anyway.
Now, to rewind from my deviation and get back to the point.
First of all let’s talk about marketing and advertising.
Google has it right. It’s really about presenting a product or service to consumers at the right time, in the right place at the right price. In the early days this would be done via a full page spread, on a billboard or on the radio. Then, through the magic of television, these products started to appear on the small screen. These are all tactics of advertising that still exist today and still demand a high percentage of our clients budgets.
The vastly different world of digital marketing attempts to present a product or service to a consumer at the right time, in the right place at the right price.
Wait…hang on…that can’t be right.
Surely digital marketing and traditional marketing can’t be the same thing? Can they?
When you think about it, the purpose of marketing hasn’t really changed since it’s inception. We are still trying to connect people with products and services. We still try to show people how they can solve a problem, how they can make their life; easier, prettier, quicker more enjoyable. The products have changed, the price points have change but the motivation, the principals remains the same.
Digital Marketing is JUST Marketing
One of the key differentiators is that we now have access to far more data than we have ever had before.
In the past we may have had a creative director sitting on a throne of tag lines and scamps raining a shower of thoughts and concepts down onto the peasants to book the media whilst the accounts team took the clients for drinks and a meal.
That still exists but to compliment it, we also have teams of developers building intuitive/interactive platforms and analysts interrogating data and providing detailed customers insights and proof of ROI.
It is much more common to have a campaign with strategy, data and insights at it’s core but walks hand in hand with creative to make all of the 1’s and 0’s look and feel engaging to a user.
If a great marketing campaign was once a happy accident, digital gives us the opportunity to become more accident prone.
In conclusion, it’s time to stop thinking in silos. It’s not digital vs. traditional. DM’s, Billboards and print ads et al will always play a part. All that’s happened is that we now have a whole bunch of new platforms to play with.
You still need to think about presenting your target audience with the right product, in the right place, at the right time. If your audience responds really well to a leaflet through the door then do that. If they are all talking about you on social media then be there…join the conversation. Your advertising should put your user at the centre of the story so find out where they are and talk to them there.